Hi There,
I'm Shehab
Shaping the future of products with a leader’s touch. At the heart of product-led growth, my journey in product management bridges great ideas with market success. Where data inspires decision, innovation sparks insight, and your B2B and B2C products achieve their winning potential.
Voices of Collaboration
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Showcase of Achievements
Discover the results delivered to my partners
Enhancing Profitability and Conversion with Mrsool Wallet
Managing discounts and compensation coupons effectively can be challenging for a large customer base. Mrsool faced this with their 3 million active users, aiming to reduce liabilities and improve checkout conversions. My mission was to develop and launch the Mrsool wallet, turning unused coupons into a seamless payment method. Through extensive user research, workshops, and strategic planning, we created a solution that boosted conversion rates by 2.5% and significantly reduced liabilities. Explore the case study to see how a user-centered approach transformed Mrsool’s payment ecosystem.
Revolutionizing B2B Commerce with Qawafel's Vendor Premium Platform
Crafting Qawafel's Vendor Premium Platform, I focused on the core needs of MENA's perishable food market, enhancing vendor operations and sales. The result was impressive, a 30% increase in vendor registrations and a 35% boost in revenue within the first year. Dive into the story of a platform that blends market research and user-centric design, reshaping B2B commerce.
Building Taker's Marketing Suite and CRM
Navigating the digital landscape can be a maze for restaurants. That's where Taker stepped in. With a marketing suite and CRM tailored for the MENA's vibrant food scene, we've turned data into dishes that delight and clicks into loyal customers. Peek into my case study to see how intuitive analytics and a streamlined app experience boosted restaurant clients' growth by 20% and customer satisfaction by a quarter. Real tools, real growth, real stories.
Conceptual Product Showcase
Dive into crafted scenarios that illuminate my product management expertise
Implementing a Loyalty and Rewards Program for Stay-N-Sleep: Product Case
Explore Stay-N-Sleep's journey in creating a guest-centric loyalty program. From user journey visualization to drafting wireframes, this case study dives into developing solutions that enhance guest experiences. Discover our approach inside.
Meta Social Traveling Feature: Product Case
Dive into the blueprint of Meta's Social Traveling Feature—turning social interactions into travel opportunities. This study covers the design of a Travel Planning Wizard and smart matching algorithms for a cohesive travel booking system on Meta.
Companies I've Founded
Explore my entrepreneurial journey
VisionX
We help product management leaders boost their influence and opportunities by leveling up their personal brands.
Product OS
​We empower your product teams with a practical Product OS driven by agile principles for user-centered innovation.
Product Wisdom Hub
Expand your understanding of product management through thoughtfully crafted articles
Can Lean Product Management Help Startups Build Strong Products?
In this article, we will look at what Lean is, how it can help you and how it can help your startup build great products that your customers love.
20 Things I’ve Learned About Product Management in The Last 2 Years
In this post, I am sharing 20 bite-sized lessons that I have learned over time — I hope they can help make you a better product manager, too.
Top PM Learning Picks
Handpicked books & courses to accelerate your PM journey
Recommended book
Escaping the Build Trap: How Effective Product Management Creates Real Value
Recommended book
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
Recommended book
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
My PM Journey
Carving out success in the industry without the usual roadmap
Join me on a real-life adventure through the world of product management. It's a story filled with passion, innovation, and the occasional leap into the unknown. From the early days of co-founding startups to spearheading game-changing product launches, discover the path I've taken to challenge the norms and achieve success.
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