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Strategic MVP Development and Agile Process Implementation at Eskwelabs

Problem Statement:

Eskwelabs, an innovative online data upskilling school, faced challenges in establishing effective product management and discovery processes. As a startup venturing into B2B SaaS EdTech, there was a critical need for expert guidance to develop the MVP of a new product tailored for corporate teams and product managers.

My Main Mission: 

When I joined Eskwelabs, I was immediately thrust into a very dynamic environment. As the first Product Manager, my role was pivotal in shaping the startup's trajectory in the B2B SaaS EdTech domain.

1. Discovery and Strategy:

  • My journey began with setting up a discovery process, a critical step in aligning our product with the market's pulse and customer expectations.

  • The task was challenging yet thrilling, as I charted unknown territories and laid down the foundation for our product strategy.

2. Designing the MVP through Lean Inception:

  • Over four intensive days, I led a workshop following the Lean Inception methodology. Here, we:

    • Crafted detailed user personas.

    • Mapped out intricate user journeys.

    • Identified and prioritized key product features, balancing value, complexity, and business impact.

  • The culmination of these efforts was a clear roadmap and the first Lean Canvas, signaling the birth of a product poised to make its mark.


Shehab's Product Workshop

Lean Inception Workshop (Under NDA)

3. Building the Product Process:

A key part of my role at Eskwelabs was to build a solid product process from the ground up. Working closely with a newly hired Junior Product Manager, we:

  • Established Scrum practices tailored to our team's needs, ensuring we had a clear, agile way of working.

  • Defined the scope of our projects, organizing our tasks using Kanban to keep everything on track.

  • Focused on creating in-depth documentation, which was crucial for keeping everyone aligned and informed.

4. Enhancing Team Collaboration:

Recognizing the need for a more cohesive approach across various app projects, we implemented several initiatives:

  • Started regular Product Circles and Sharing Sessions every two weeks, boosting communication and learning within our team.

  • Analyzed the user flows of all our apps to spot common features and differences. This helped us build a technical base that made designing new apps more efficient.

  • Organized roadmap alignment meetings, ensuring our quarterly planning was focused and effective.


💡Conceptualized and defined the MVP for Eskwelabs in just one month, efficiently translating market and user insights into a viable product vision.

💡Established a comprehensive product process, integrating agile methodologies and fostering a streamlined, effective workflow within the team.

💡Significantly improved alignment and collaboration between the product team and stakeholders, achieved through targeted individual coaching and the implementation of enhanced communication practices.

Seize the opportunity to perfect your product now. My consultancy unlocks excellence in product strategy and operations for startups. With a hands-on, interim approach, I deliver part-time product management to streamline your path to market success.


Whether it’s refining your product’s vision or optimizing its journey, my tailored expertise bridges the strategic gap, ensuring your product not only meets but exceeds market expectations.

Need a Product Expert?
Hire Me Today!

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